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VALIDATION OF A PREDICTIVE MODEL USING LINEAR
REGRESSION AND ANOVA
VALIDACIÓN DE UN MODELO PREDICTIVO MEDIANTE
REGRESIÓN LINEAL Y ANOVA
López Tarango Daniel Axel
Tecnológico Nacional de México/I. T. De Chihuahua II
https://orcid.org/0009-0005-7829-7275
daniel.lt@chihuahua2.tecnm.mx
Barraza Álvarez Alberto Guerrero
Tecnológico Nacional de México/I. T. De Chihuahua II
https://orcid.org/0000-0002-0197-1859
alberto.ba@chihuahua2.tecnm.mx
García Aguirre Ilse Haydeé
Tecnológico Nacional de México/I. T. De Chihuahua II
https://orcid.org/0009-0000-4012-476X
ilse.ga@chihuahua2.tecmn
Gallegos Orozco Carmen Angelina
Tecnológico Nacional de México/I. T. De Chihuahua II
https://orcid.org/0000-0002-4872-4927
carmen.go@chihuahua2.tecnm.mx
Orduño Aguirre Edgar Gerardo
Tecnológico Nacional de México/I. T. De Chihuahua II
https://orcid.org/0009-0007-8975-6734
edgar.oa@chihuahua2.tecnm.mx
DOI:
https://doi.org/10.61273/neyart.v4i4.221
| Received:
18/05/2026
|
Accepted:
24/07/2026
|
Published:
28/08/2026
This work is licensed under
an international
Creative Commons Attribution 4.0 license.
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Original Research Article
Abstract--
This paper verifies a simple linear regression prediction model, whose function is to predict
in advance the monthly number of new customers of an institution. This verification uses the institution's
full five-year historical monthly customer growth data. The tools used to verify the reliability of the model
are
the
commonly
used
Excel,
and
the
professional
statistical
software
Minitab
19.
The
specific
verification
method
is
analysis
of
variance,
which
is
the
ANOVA
mentioned
in
studies.
After
the
verification, the model draws a clear conclusion: the correlation between the passage of time and customer
growth
is
very
high.
The
three
statistical
values
supporting
this
conclusion
are
the
coefficient
of
determination
R²=0.8094,
the
F-value=246.37,
and
the
p-value≈0.
Finally,
the
authors
of
the
paper
propose that in the future, these variables that may affect customer growth can all be incorporated into
the
model
to
carry
out
multiple
regression
analysis,
to
further
help
the
institution
formulate
more
reasonable decisions.
Keywords—
Forecasting, Mathematical model, Planning, Quantitative methods, Statistical analysis
.
Resumen—
Este artículo verifica un modelo de predicción de regresión lineal simple, cuya función es
predecir con anticipación el número mensual de nuevos clientes de una institución. Esta verificación
utiliza el conjunto completo de datos históricos de crecimiento
mensual
de clientes de la institución
durante cinco años. Las herramientas utilizadas para verificar la confiabilidad del modelo son el programa
Excel,
de
uso
común,
y
el
software
estadístico
profesional
Minitab
19.
El
método
específico
de
verificación es el análisis de varianza, conocido como ANOVA, mencionado en diversos estudios. Tras
la verificación, el
modelo llega
a una conclusión clara:
la correlación
entre el paso del
tiempo
y el
crecimiento de la clientela es muy alta. Los tres valores estadísticos que respaldan esta conclusión son el
coeficiente de determinación R² = 0,8094, el valor F = 246,37 y el valor p ≈ 0.. Finalmente, los autores
del artículo proponen que, en el futuro, estas variables que pueden afectar el crecimiento de la clientela
se incorporen al modelo para realizar un análisis de regresión múltiple, con el fin de ayudar aún más a la
institución a tomar decisiones más razonables.
Palabras
Clave—
Previsión,
Modelo
matemático,
Planificación,
Métodos
cuantitativos,
Análisis
estadístico.
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Original Research Article
INTRODUCTION
At present, institutions and enterprises in all walks of life all face an unavoidable demand—they need
reliable statistical tools to help predict the trends of several core operational indicators in advance. For
example, they need to have a clear idea ahead of time of figures such as the market demand for their own
products, the level of current-period sales that can be achieved, and whether the factory's output can keep
up. Currently, tools that can accurately support such predictions still cannot fully meet everyone's needs,
and this study is carried out to fill this gap.
To complete the prediction of such operational indicators, the most widely used quantitative analysis
method in the industry at present is linear regression. If linear regression is paired with another statistical
method, the ANOVA mentioned in the original text, two key functions can be achieved: not only can a
complete prediction model be built, but the reliability of this model can also be strictly verified from a
statistical perspective—confirming whether it can really be used for prediction, and whether its ability to
explain the causes of indicator changes is sufficiently strong.
The following section will first sort out the background of applied research on these methods at both the
international and domestic levels, that is, what relevant studies at home and abroad in the past have
adopted the combined method of linear regression plus ANOVA; then clarify the practical application,
theoretical, and research-methodological reasons for carrying out this study, explaining why this research
is conducted from three dimensions; after that, list the overall objectives of this study, that is, what core
tasks this research will ultimately achieve; finally, it will also point out various constraints that limit the
scope of this study, clarifying what boundaries this research will not exceed, and explicitly defining the
coverage of this study.
International Background
Globally, the two methods of linear regression and ANOVA are widely used in a large number of research
fields to validate predictive models; that is, they are used to judge whether a model used for prediction is
reliable and usable. Research by Jahan (2017) points out that when non-normal errors occur in the process
of
multiple
linear
regression
análisis
to
put
it
simply,
the
calculated
errors
do
not
conform
to
the
conventional situation of normal distribution the stability of ANOVA F-test's will be mainly disturbed by
two factors, and the originally stable and reliable test characteristics will encounter problems: one is excess
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Original Research Article
kurtosis, which means the kurtosis of the data is too high, and the other is insufficient sample size, meaning
the number of collected samples is too small. These problems will ultimately affect people's interpretation
of the model's significance, making it impossible to accurately judge whether the model is actually useful,
whether it can pass statistical tests, and clarify its true value.
In the healthcare field, Zou et al. (2024) developed and validated multiple linear regression models to
predict the diameter of the acetabular prosthesis used in total hip arthroplasty, demonstrating that this type
of model, based on analysis of variance, allows for the generation of clinically useful predictive tools from
anthropometric variables.
In the energy sector, scholars Amral, Özveren, and King completed a relevant study in 2007. The research
method they adopted was multiple linear regression, which was used to forecast electricity demand over
a short period in the future, that is, to calculate the total amount of electricity that would be consumed
during
that
period.
During
the
research,
they
also
conducted
statistical
significance
tests
a
set
of
specialized statistical tests designed to verify whether results are reliable, which ultimately confirmed that
two types of data can be stably and reliably used for prediction: one is various climate-related variables,
and the other is historically recorded historical electricity consumption data.
There is another similar study completed by Kandananond in (2011). At that time, he conducted a set of
comparative tests, using two methods, linear regression and artificial neural networks, to calculate the
forecast
values of Thailand's electricity demand respectively,
and then
carefully compared the
actual
performance of the two methods after application. Finally, he reached a clear conclusion: no matter which
of the two methods is used, rigorous statistical verification must be carried out to ensure that the final
calculated forecast results are sufficiently accurate, and this verification step cannot be skipped to directly
use the results.
In relevant research in the field of project management, Ottaviani and De Marco launched a new set of
tools in (2022), which is the multiple linear regression model. The core purpose of their development of
this model is to improve the accuracy of predicting the final cost of a project this predicted final cost is
the estimate at completion mentioned in the original text. After completing the model, they did not put it
directly into use. Instead, they first used the method of analysis of variance to test the significance of each
regression variable used in the model one by one, to confirm that the influencing factors added to the
model can indeed play a role in prediction. Compared with the traditional earned value management
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Original Research Article
method commonly used in the industry in the past, this new method has indeed reduced the fluctuation
degree of prediction errors, and the prediction stability is better than the old method.
Within the research scope of renewable energy, Arias Velásquez (2022) carried out a relevant study. This
study adopted analysis tools such as regression models, which included the specific regression model
Ridge regression, and these regression models were not used alone; instead, they were combined with
deep learning technologies to jointly conduct analysis and calculation, with the goal of predicting the
energy output of photovoltaic power stations, that is, solar power stations. To verify the reliability of these
prediction results, he also used two types of indicators for testing: one type is error measurement indicators
used to measure the size of errors, and the other type is statistical significance indicators, and finally
completed the verification of the accuracy of these prediction results.
In environmental research, Abdullah et al. (2020) constructed a multiple linear regression model to predict
the concentration of inhalable particulate matter PM10 during cross-border haze periods in Malaysia. The
cross-border haze mentioned here refers to haze weather that drifts into Malaysia from foreign countries,
while PM10 is inhalable particulate matter with a diameter not exceeding 10 micrometers, which directly
affects air quality and public health. Predicting its concentration changes in advance is of great importance
for
responding
to
such
sudden
air
pollution
events.
After
building
the
model,
they
also
used
two
professional statistical methods, analysis of variance and the coefficient of determination, to verify the
reliability of the model and confirm that it could produce sufficiently accurate prediction results.
In another study in the same field, Yusuf et al. (2019) tested the multiple linear regression model and the
artificial neural network model respectively to explain the fluctuation pattern of PM10 concentration
during haze periods in Malaysia that is, why PM10 concentrations in the air can vary in level and change
constantly even on all haze days. They conducted a comparative assessment of these two commonly used
models, and finally concluded that using ANOVA for statistical verification is the key to selecting the
model with the strongest predictive ability, and this step is indispensable.
Latin American Context
In
Mexico,
linear
regression
and
analysis
of
variance
have
been
applied
in
various
productive
and
academic sectors for the construction and validation of forecasting models, demonstrating the relevance
of this line of research in the national context.
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Morales Castro, Ramírez Reyes, and Rodríguez Albor (2019) forecasted sales for Mexican companies in
the food sector—including Bachoco, Bimbo, and Grupo Lala—by comparing multiple linear regression
models with artificial neural networks, finding that the linear models outperformed the 90% adjustment
level in most of the cases analyzed.
Enríquez Zárate and Rodríguez Lozada (2021) applied and compared various forecasting techniques,
including simple linear regression, for inventory planning at a small-to-medium-sized enterprise— —a
building materials distributor in Tlaxcala, Mexico, and statistically validated the fit of each model against
actual demand behavior.
Baeza-Serrato and Vázquez-López (2014), in a study conducted at a company in the Mexican textile
sector,
proposed
transitioning
from
a
predictive
multiple
linear
regression
model
to
an
explanatory
nonlinear regression model, using analysis of variance and mean squared error as validation criteria to
increase the reliability of the predictions.
Ruiz Mendoza and Hernández González (2021), at the Celaya campus of the National Technological
Institute of Mexico, applied quantitative forecasting methods—including linear regression—to determine
the future demand for a plastic part manufactured by a company in the Bajío region, comparing the
performance of each technique by calculating the forecast error.
Limones López, in his thesis developed at the Mexican Corporation for Materials Research (COMIMSA),
used
the
linear
regression
model
and
its
corresponding
analysis
of
variance
table
as
part
of
the
methodology for the statistical control of defective production within an industrial process, validating the
significance of the relationship between the variables under study.
Morantes-Quintana,
Rincón-Polo,
and
Pérez-Santodomingo
(2019),
in
an
article
published
in
the
International
Journal
of
Environmental Pollution (published in
Mexico), developed
a multiple linear
regression model to estimate particulate matter concentration, validating the model using the adjusted
coefficient of determination and the global significance test.
Scholars Fierro Torres, Castillo Pérez, and Torres Saucedo conducted a comparative analysis in 2022.
The two types of models they compared are all demand forecasting tools that can be used in small and
medium-sized enterprises in Mexico — simply put, they are tools to help these small and medium-sized
businesses predict how much of their own products or services the market will need. One category is
traditional
models,
and
the
other
is
modern
models
of
the
same
type.
Throughout
the
comparative
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analysis, the three scholars specifically pointed out the limitations of the multiple linear regression model:
when encountering scenarios where data does not change linearly following a fixed trend, that is, when a
non-linear change occurs, or when encountering unconventional sudden special events, this model cannot
function properly and becomes unusable.
Pérez Paredes, Cruz de los Ángeles, Guatemala Villalobos, and Juárez Fonseca (2018) analyzed the
importance of forecasting methods—including linear regression—in decision-making at Latin American
micro,
small,
and
medium-sized
enterprises,
emphasizing
the
need
for
managers
to
understand
the
statistical fundamentals of these techniques before using automated computational tools.
Study Objective
To
statistically
validate
a
forecasting
model
based
on
linear
regression
using
analysis
of
variance
(ANOVA), in order to determine the significance of the predictor variables and the reliability of the model
for estimating the future behavior of the study variable.
Rationale for the Study
From the perspective of practical application, conducting this research is necessary. For any institution,
the decisions that need to be made actually fall into two categories: one is operational decisions that
manage daily operations, and the other is strategic decisions that set long-term directions. Regardless of
the
category,
forecasting
is
an
indispensable
core
support.
With
reliable
forecasting,
various
future
conditions linked to demand, production, and sales can be clarified in advance, so that one will not be
caught off guard when problems arise, and there will be a solid basis for making decisions. Pérez Paredes
et al. (2018) proposed that if decision-makers can master multiple forecasting methods and apply them
correctly, they
can
systematically anticipate the
daily operational activities of the institution, reduce
uncertainty, allocate the resources at their disposal to the areas that need them most, and achieve more
reasonable resource allocation.
From a theoretical perspective, the study is grounded in the statistical foundations of linear regression
and analysis of variance, which allow the total variability of a response variable to be broken down into
the portion explained by the model and the portion attributable to error, serving as the basis for testing
the hypothesis of the model’s significance. In this regard, analysis of variance is considered essential for
comparing
the explained and unexplained variability within a regression model and
for determining
whether the observed relationship between the variables is statistically significant (FasterCapital, 2024).
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From a methodological perspective, the research is justified by the need to employ a rigorous statistical
procedure that allows not only for the generation of a predictive model but also for the validation of its
assumptions
and
significance
through
formal
tests.
In
this
regard,
Jahan
(2017)
emphasizes
that
the
ANOVA
procedure
applied
to
multiple
linear
regression
models
constitutes
the
appropriate
methodological
approach
for
testing
the
hypothesis
of
the
model’s
overall
significance,
although
its
validity may be compromised when the assumptions of normality and homogeneity of variance are not
met, which requires a systematic review of these assumptions before accepting the forecast results.
Study Limitations
This study itself has limitations, and all these issues are directly related to the types of models used. First
of all, the linear regression model applied in the study has a core premise for its validity: there must exist
a linear corresponding variation relationship between all the variables it analyzes—when one variable
changes by a certain amount, another changes by a fixed proportion accordingly. However, if the variable
that is the key focus of the actual research does not exhibit such linear variation at all, whether it shows
curved fluctuations that rise and fall, periodic cyclic changes that follow a certain pattern, or is affected
by
a
special
event
that
has
never
appeared
in
historical
records,
the
predictive
ability
of
this
linear
regression model will be greatly weakened, and the calculated results will be completely unreliable.
Second is the ANOVA used in this study. For the results derived from it to be valid, three strict premises
must be met simultaneously: first, the residuals conform to a normal distribution; second, the residuals
have homogeneity of variance; third, the residuals are independent of one another. If any one of these
requirements is not met, it becomes impossible to correctly interpret the statistical significance of the
model, the final assessment results will be skewed, and no accurate conclusions can be drawn from the
analysis.
In addition to these inherent problems of the models themselves, the historical data used in the study has
additional limitations. Whether these data can be successfully obtained, whether the quality of the data
itself meets standards, and whether the total accumulated records are sufficient—each of these factors
will
affect
the
final
results
of
the
study.
If
the
observation
data
used
for
analysis
is
too
small,
the
conclusions drawn from the estimation will be untenable, unable to remain stable and reliable, and even
less able to be directly applied to other scenarios or other time periods..
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DEVELOPMENT
Research Approach
This research was conducted using a quantitative approach, as it is based on the numerical measurement
of the study variables—the number of customers served over time—and on the use of statistical analysis
to identify behavioral patterns and generate a forecasting model. In this regard, Acosta Faneite (2023)
notes that the quantitative approach is characterized by predictions, which constitute interpretations of
observed facts, such that their direction is predictable; he also specifies that this approach is based on the
measurement of numerical data to answer research questions and test hypotheses through sequential
statistical processes.
Research Paradigm
The study was conducted within the positivist paradigm, also known as the quantitative or empirical-
analytical paradigm, whose main objective is to explain, predict, and control phenomena by verifying
theories and laws through empirical observation and statistical analysis. According to Herrera Castrillo
(2024), quantitative research is grounded in this paradigm by employing rigorous methods and techniques
to collect and analyze numerical and statistical data, with the aim of obtaining precise and verifiable
results, which is consistent with the statistical validation of the forecasting model proposed in this study.
Research Method
The hypothetical-deductive method was employed, which begins with the formulation of an assumption
or hypothesis regarding the relationship between the study variables, to subsequently test it empirically
through statistical analysis of the collected data. De la Cruz Sullca (2020) notes that the validity of a
scientific idea is established by deriving its implications for the real world and verifying whether the
resulting prediction is correct or not; thus, the scientific method is, in essence, hypothetical-deductive;
this approach is relevant to the present study, in which a regression model was derived from historical
data and tested using analysis of variance.
Research Design
The research design was non-experimental, longitudinal, and retrospective, since the study variables were
not deliberately manipulated; rather, historical data spanning a five-year period were analyzed, observing
the behavior of the variables as they occurred in their real-world context. In this regard, Sienes Bailo et
al. (2021), in their retrospective observational study on crystalluria, illustrate how this type of design
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allows for the analysis of existing data, collected over a defined period of time, to identify relationships
between variables without direct intervention by the researcher in the events under study.
Type of Research
The study was descriptive-correlational in nature, as it sought, first, to describe the historical trends of
the variable “number of patients seen” and, subsequently, to determine the degree of relationship between
this
variable
and
time
(months),
with
the
aim
of
constructing
and
validating
a
predictive
model.
Cairampoma Carrillo (2015) notes that correlational research is a type of study that seeks to measure the
degree of relationship between two or more variables without experimentally manipulating any of them,
relying instead on observation and statistical analysis of the available data.
Participants
The sample for this pilot study consisted of a total of 15 students enrolled in the first semester of their
vocational training at a public university, covering the academic term from January to June 2025. The
group
of
students
participating
in
the
study
did
not
use
a
professional
sampling
method
that
could
guarantee sample randomness; instead, they adopted non-probability convenience sampling—in simple
terms, only selecting individuals that were easily accessible to the researchers. They were chosen because
these students were all participating in the school’s new technology literacy course at that time, so the
research team could easily gather this group regardless of coordinating schedules or securing a venue,
which met the selection requirements for convenience sampling.
A total
of 15 participants were included in
this study. The gender distribution of their demographic
characteristics was as follows: 11 males, accounting for 73.33%, and 4 females, accounting for 26.67%.
All participants were first-year university students who had just enrolled, with ages ranging from 18 to
20 years old. The researchers believed that selecting this group for the assessment was perfectly suitable,
as it could accurately measure one specific thing—the baseline level of numeracy that students bring with
them when they transition from high school to the university environment, which is the baseline numeracy
to be measured in the study.
Procedure
The entire process of this study was completed within the semester from January to June 2025. During
the six months of the research's advancement, we first retrieved all historical data from the previous five
years. These data detailed the total number of clients we had served each month, and we conducted
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dedicated analysis centering on these data. There were two clear goals to achieve for this data analysis:
first, to clarify the exact nature of the correlation between the two variables; second, to build a set of
models that can be used for prediction, relying on the statistical analysis method of linear regression.
After the preliminary construction of this prediction model, we did not put it into use directly; instead,
we launched a statistical verification process, and the verification method used was analysis of variance,
that is, the originally marked ANOVA. The purpose of conducting this verification was also clear: first,
to confirm the significance of the model, meaning that it is valid and has research value; second, to test
whether its actual prediction ability can meet the requirements.
After completing all verification steps, we finally produced a prediction model with higher reliability for
the institution involved in this study..
Ethical Considerations
Throughout this research, the fundamental ethical principles governing scientific practice were upheld,
including
the
confidentiality
of
the
information
obtained
and
the
responsible
use
of
historical
data
provided by the organization, which were used exclusively for academic and statistical analysis purposes.
In this regard, Iriarte et al. (2017) note that human rights violations throughout history have led to the
development of ethical guidelines in scientific research, with respect for life, autonomy, confidentiality,
and the responsible handling of information being some of the fundamental ethical principles that every
researcher must uphold during their research work—principles that were observed in the handling of the
information used in this study.
Procedure for Data Analysis and Statistical Analysis
When processing the collected data, Microsoft Excel was used for the first step of data organization and
statistical analysis. First, it was used to sort out the accumulated historical database, then the built-in data
analysis tool of Excel was called to generate a linear regression model. With this model, all coefficients
in the regression equation and the corresponding coefficient of determination were calculated.
After the first round of analysis results were obtained, the statistical software Minitab 19 was used to
conduct
subsequent
verification.
The
verification
to
be
completed
included
two
parts:
first,
to
check
whether the results previously calculated with Excel were accurate; second, to confirm statistically that
the model was qualified and usable through the method of analysis of variance.
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The statement in Gestión de Operaciones, published in (2016), is fully consistent with this set of operation
procedures. The book mentions that to build a regression model that can be used for prediction, there are
two optional tools: one is the Excel data analysis tool used just now, and the other is the statistical software
Minitab. It also clearly states that when these two tools are used to complete the same analysis process,
the only difference is the way the results are presented, and the final calculated coefficients are completely
identical.
Data Analysis
Model Fit
We conducted a simple linear regression analysis and calculated the multiple correlation coefficient as
0.8997. This coefficient is a value used to measure the strength of the linear correlation between two
types of data, with a range from 0 to 1. The closer it is to 1, the stronger the linear correlation between
the two variables, and it is a positive correlation—that is, when one value rises, the other will also rise
accordingly. The value calculated this time is close to 0.9, very near to 1, which means that between the
passage of time counted on a monthly basis and the number of customers served in the same period, there
exists a strong positive linear correlation—the longer the time that passes, the larger the cumulative
number of customers served, and the trend of synchronous growth of the two is very obvious.
Next, the coefficient of determination of the model we calculated, that is, R², has a value of 0.8094. The
coefficient of determination helps us judge how much of the variation in another set of data can be
explained by the variables included in the model. The situation here is that the number of customers we
serve
each
month
is
not
fixed,
it
fluctuates
up
and
down
every
month,
and
this
kind
of
numerical
fluctuation
is
called
"volatility".
This
value means
that
approximately
80.9%
of
all the
observed
volatility in the number of customers served can be clearly explained by the time variable incorporated
into the model—only the factor of "how many months have passed" can explain the vast majority of the
causes of fluctuations in the number of customers.
The remaining 19.1% of the volatility in the number of customers comes from various factors that were
not included in the model's calculation, and these fluctuations cannot be explained by the time variable.
These factors that were not included in the model are also listed in the original text, including seasonal
changes, marketing activities, market environment, and all external events that are not controlled by the
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model's input variables; all of these are possible sources of that part of the volatility that cannot be
explained by time.
The adjusted R², which corrects the coefficient of determination based on the number of observations and
the number of included predictor variables, was 0.8062. The closeness between R² and the adjusted R²
confirms that the model’s explanatory power is not artificially inflated by the sample size, and that the
independent
variable
provides
genuinely
relevant
information
for
explaining
the
behavior
of
the
dependent variable.
Meanwhile, the standard error of the estimate was 30.04 customers, representing the expected average
deviation
between
the
observed
values
and
the
values
predicted
by
the
model.
Considering
that
the
number
of
customers
served
ranged
from
relatively
low
values
at
the
beginning
of
the
period
to
considerably
higher
values
toward
the
end,
this
margin
of
error
can
be
considered
reasonable
and
consistent with the nature of the data analyzed.
Overall Significance of the Model (Analysis of Variance)
We can use Analysis of Variance (ANOVA) to determine whether the regression model we have on hand
truly has overall statistical significance, or if it is merely an invalid result derived from accumulated
random errors. After conducting analysis with this tool, we calculated two key values: the first is the F-
statistic, which is 246.37, and the second is the critical F-value, which is 1.53×10⁻²². There is a general
judgment threshold in the field of statistics, that is, a significance level of 0.05, and the critical F-value
we just calculated is far smaller than this threshold. With this result, we can reject the null hypothesis we
initially set—the preliminary judgment that there is no linear relationship between variables. In addition
to rejecting the null hypothesis, we can also draw two definite conclusions: first, the regression model we
proposed has high statistical significance and is indeed a valid model with reference value; second, the
independent variables in the model can indeed effectively explain the changes in the dependent variable,
and their explanatory power is qualified.
Interpretation of the Regression Coefficients
The estimated regression equation, based on the coefficients obtained, can be expressed as follows:
Ŷ = 47.503 + 3.515 (X)
The intercept coefficient (47.503) represents the estimated number of customers served at the origin of
the period analyzed, that is, the baseline level of service before considering the effect of the passage of
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months. This value has a t-statistic of 6.049 and an associated probability of 1.13×10⁻⁷, confirming that
the intercept is statistically different from zero and, therefore, significant within the model.
The
Month
(X)
coefficient
of
3.515
indicates
an
average
monthly
increase
of
approximately
3.5
customers
served.
This
positive
effect
is
highly
statistically
significant
(t=15.696,
p=1.53×10⁻²²),
supported by a 95% confidence interval of 3.066 to 3.963 that excludes zero.
Discussion
The results obtained in this study, summarized by a coefficient of determination (R²) of 0.8094 and a
highly significant F-test (F = 246.37; p < 0.05), empirically confirm the theoretical and methodological
approaches outlined in the reviewed literature, according to which analysis of variance (ANOVA) is the
ideal statistical method for testing the overall significance of a regression model and for decomposing the
total variability of the dependent variable into the portion explained by the model and that attributable to
error. In this regard, the finding of an F-value with an associated probability of virtually zero (1.53×10⁻²)
aligns with the role that FasterCapital (2024) attributes to ANOVA as a tool for determining whether the
observed relationship between variables is statistically significant and not the result of chance.
The magnitude of the R² obtained in this study is consistent with the findings reported by Morales Castro,
Ramírez Reyes, and Rodríguez Albor (2019) in their study on sales forecasting for Mexican companies
in the food sector, where multiple linear regression models achieved levels of fit exceeding 90% in most
of the cases analyzed. Although the goodness-of-fit obtained here (80.9%) is slightly lower, both results
point in the same direction: linear regression models, when applied to variables with systematic behavior
and a defined trend over time, offer satisfactory explanatory performance within the Mexican business
context,
without
necessarily
requiring
the
use
of
more
complex
techniques
such
as
artificial
neural
networks.
Similarly, the pattern of sustained growth identified in the “customers served” variable corresponds to
that reported by Amral,
Özveren, and King (2007) and by Ottaviani and De Marco (2022), who, in
different contexts—short-term electricity demand forecasting and the estimation of final project costs,
respectively—confirmed through statistical significance tests that the variables included in their multiple
linear
regression
models
were
reliable
predictors,
capable
of
reducing
error
variability
compared
to
alternative methods. The present study reinforces this evidence by showing that even a simple regression
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model, with a single explanatory variable of a temporal nature, can achieve robust levels of statistical
significance when the underlying phenomenon exhibits a clear and sustained trend.
However, it is important to contrast these results with the warnings issued by Jahan (2017), who noted
that the robustness of the F-test in ANOVA procedures applied to regression models is compromised
when the error does not follow a normal distribution, particularly in the presence of excessive kurtosis or
small
sample
sizes.
In
the
case
analyzed,
the
number
of
observations
(sixty
monthly
data
points,
equivalent to five years) can be considered adequate to mitigate this risk; however, the interpretation of
the model’s overall significance must be made with the methodological caveat that, within the framework
of this analysis, full compliance with the assumptions of normality and homogeneity of variance of the
residuals was not exhaustively verified—an aspect that Jahan (2017) identifies as critical to the validity
of inferential conclusions.
Furthermore, it is important to consider the fit obtained within the limitations inherent in linear regression
models, as pointed out by Fierro Torres, Castillo Pérez, and Torres Saucedo (2022), who note that this
type of model loses predictive power when faced with scenarios involving nonlinear behavior or atypical
events not captured in the historical data series. The 19.1% of variability not explained by the model
estimated here could, in fact, be associated with factors of this nature—seasonality, sales campaigns, or
changing market conditions—that a simple regression model, based exclusively on the passage of time,
is unable to capture. Along the same lines, Kandananond (2011) argues that both linear regression models
and alternative approaches, such as artificial neural networks, require rigorous statistical validation to
ensure the accuracy of their estimates, which confirms the importance of having subjected the proposed
model to an ANOVA test before accepting its results as a basis for decision-making.
On the other hand, the individual significance obtained for the coefficient of the Month variable (t =
15.696; p ≈ 0) is consistent with the findings of Enríquez Zárate and Rodríguez Lozada (2021), who,
when applying forecasting techniques—including simple linear regression—for inventory planning in a
small and medium-sized Mexican company, emphasized the importance of statistically validating the fit
of each model against the actual behavior of the studied variable before using it as a planning tool. In the
case analyzed, both the narrow confidence interval for the slope (3.066 to 3.963) and the absence of the
value zero within that interval support the existence of a positive and stable relationship between time
and the number of customers served, which gives the model an adequate level of reliability for use in
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operational
planning,
in
line
with
the
practical
relevance
highlighted
by
Pérez
Paredes,
Cruz
de
los
Ángeles, Guatemala Villalobos, and Juárez Fonseca (2018) attribute to a correct statistical understanding
of forecasting methods by decision-makers in micro, small, and medium-sized enterprises.
Finally, the standard error of the estimate (30.04 customers) allows us to qualify the practical scope of
the model: while the statistical significance of the forecast is beyond dispute, the absolute magnitude of
this error suggests—in line with the arguments put forward by Zou et al. (2024) regarding predictive
models applied in clinical contexts, that the usefulness of a regression model should not be evaluated
solely on the basis of its statistical significance, but also on the basis of the magnitude of the expected
error
in
relation
to
the
scale
of
the
variable
of
interest.
Overall,
the
evidence
gathered
supports
the
conclusion that the prognostic model validated in this study is statistically robust and consistent with the
reviewed literature, although its practical application must be complemented by continuous monitoring
of
the
model’s
assumptions
and
the
eventual
incorporation
of
additional
variables
that
capture
the
variability not explained by the simple passage of time.
Conclusions
The
objective
set
forth
in
this
study—to
statistically
validate
a
forecasting
model
based
on
linear
regression
using
analysis
of
variance—was
successfully
achieved.
The
results
obtained
allow
us
to
conclude that the “month number” variable significantly explains the behavior of the number of clients
served, with a coefficient of determination of 0.8094, which demonstrates strong explanatory power, and
an F-test (246.37; p < 0.05) that confirms the overall significance of the model as a whole.
The analysis of the regression coefficients reinforced this conclusion by showing that both the intercept
and the slope associated with the time variable were statistically different from zero, with high t-statistics
and associated probabilities that were practically zero. The 95% confidence interval obtained for the
slope—which is
narrow and does not include
zero—supports the
existence of a positive, stable, and
predictable relationship between the passage of time and the growth in the number of customers served,
thereby validating the model as a useful tool for planning the operational capacity of the service under
analysis.
In general terms, it can be stated that simple linear regression, when subjected to a rigorous statistical
validation procedure using ANOVA, is an appropriate technique for building reliable forecasting models
in contexts where the variable of interest exhibits a systematic and sustained trend over time. However,
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the 19.1% of variability not explained by the model, as well as the identified standard error of estimation,
indicate that there is room for improvement that could be addressed by incorporating additional predictor
variables or through complementary methodological approaches.
As a first line of future research, we propose extending the current model to a multiple linear regression
that
incorporates
additional
variables
of
a
seasonal,
commercial,
or
macroeconomic
nature—such
as
marketing campaigns, holidays, local market conditions, or regional economic indicators—with the aim
of
reducing
the
proportion
of
variability
not
explained
by
the
current
model
and
strengthening
its
predictive capacity in more complex scenarios. This line of research would also allow for the evaluation
of multicollinearity among the new predictors and, , the use of ANOVA to test the individual contribution
of each variable to the overall significance of the expanded model.
As
a
second
line
of
future
research,
we
recommend
exploring
the
application
of
alternative
or
complementary
models
to
linear
regression—such
as
time-series
models
with
seasonal
components,
nonlinear regression, or machine learning techniques—in order to compare their predictive performance
against the linear model validated here, particularly in the presence of cyclical behaviors or atypical events
that simple linear regression is unable to capture. This comparison would make it possible to determine,
based
on
error
criteria
and
statistical
significance,
which
approach
offers
the
best
balance
between
predictive accuracy and ease of interpretation for the organization under study.
Conflict of Interest
The authors declare that they have no conflicts of interest.
Data Availability
All datasets relevant to the results of this study are available in their entirety in the article.
Source of Funding
This study was not funded by any organization.
Statement on Generative AI
The authors state that no generative artificial intelligence tools were used at any stage of this study.
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Collaborative Work Table
Role
Author(s)
Conceptualization
Daniel Axel López Tarango
Methodology
Alberto Guerrero Barraza Álvarez, José Roberto Holguín
Beltrán
Software
Ilse
Haydeé
García
Aguirre,
Edgar
Gerardo
Orduño
Aguirre
Validation
Brenda López Martínez
Formal Analysis
Ricardo
García
Parada,
María
Eugenia
Astrid
Macías
Sagarminaga
Research
Víctor Villar Laguna, Fátima Yaraset Mendoza Montero
Resources
Brenda López Martínez
Data Curation
Ricardo
García
Parada,
María
Eugenia
Astrid
Macías
Sagarminaga
Writing - Preparation of the original
draft
Víctor Villar Laguna, Fátima Yaraset Mendoza Montero
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Writing - Review and Editing
Brenda López Martínez
Visualization
Ricardo
García
Parada,
María
Eugenia
Astrid
Macías
Sagarminaga
Supervision
Víctor Villar Laguna, Fátima Yaraset Mendoza Montero
Project Management
Brenda López Martínez
Fundraising
Ricardo
García
Parada,
María
Eugenia
Astrid
Macías
Sagarminaga