DOFA analysis as a tool for proposing a university degree specialty

Abstract

This article proposes the creation of a specialization in occupational ergonomics at the Instituto Tecnológico de Los Mochis (ITLM) in response to the growing demand for trained professionals driven by the new NOM-035, NOM-036, and NOM-037 regulations (psychosocial risks, ergonomic risks, and telework). A SWOT analysis (Strengths, Opportunities, Weaknesses, and Threats) is conducted to assess the feasibility of implementing this specialization within the Industrial Engineering and Business Management Engineering programs, given the gap between educational offerings and the needs of the labor market in Mexico. Results: Strengths: ITLM has a qualified academic faculty (100% with postgraduate degrees), connections with ergonomics networks (RIENO, SEMAC), research experience and projects since 2006, and a registered research line in occupational ergonomics. Opportunities: educational gap in the region (no local university offers this specialisation), recent regulatory requirements (NOM-035/036/037) demanding professionals in the field. Weaknesses: lack of specialised infrastructure and awareness of the specialisation, possible student disinterest due to lack of knowledge. Threats: potential competition from other local institutions. Conclusions: the study concludes that ITLM meets the academic and outreach requirements to offer the specialisation, preferably in industrial engineering (although it already has two specialisations) or in business management (which only has one). Recommendations: address weaknesses through outreach campaigns and infrastructure improvements. Take advantage of regulatory and employment opportunities. Formalise the proposal to TecNM following its guidelines.