Strategies to consolidate an organizational culture of water conservation in educational institutions in Chilpancingo

Abstract

In this research work, an analytical study was conducted regarding the implementation of a communication campaign aimed at consolidating an organizational culture focused on water conservation at the Luis Donaldo Colosio School in Chilpancingo, Guerrero.

In this regard, to address the object of study, the overall context of water conservation was considered through the evaluation of various institutional resources, personal criteria, and actions carried out by the school community, highlighting the need to strengthen strategies for community participation.

Based on this analysis, it was identified that although the dissemination of messages promoting water conservation was effective, it was not sufficient. Campaigns that involve this type of message must generate lasting impacts within groups, enabling greater awareness of the importance of caring for this vital resource, especially within family and school environments. The use of digital media and interactive activities thus becomes an effective tool for the promotion and protection of water.

Through an analytical study with a qualitative research approach and the use of techniques to gather practices, perceptions, and attitudes, it was determined that the consolidation of a culture of sustainable care largely depends on the active participation of teachers, institutional leaders, and parents. In this sense, the implementation of a strategic plan with a multidisciplinary perspective is of vital importance.